Using Artificial Intelligence to measure audience alignment, authentic values andshared passions, we match brands with truly influential celebrity collaborators.
We partner and invest with those who have a passion for using their platform for both profit and purpose.
Applying unique AI sector and competitive analysis, we create brands and work with existing brands, to respond to deep audience insights and market intelligence.
A turnkey solution for every step of the brand building process – from discovery to delivery.
We use our AI platform to identify significant commercial opportunities and make smart decisions in sectors ready for disruption.
This means disrupting the right sectors with the right brand, at the right time, with the right people.
Our AI Platform
By analysing and understanding audiences using a platform rooted in Neuroscience, Personality Psychology and Behavioural Economics, we have created a short-cut to building and developing brands that directly and accurately resonate with consumer ideals.
Audience Insight
In a social media driven and direct-to-consumer world, brands have to know their audiences intimately. We use AI to identify, build and deeply understand their precise needs and how to engage them authentically to deliver success and growth.
A 360° approach to creating perfect products and partnerships.
Using AI machine learning, market analysis, brand intelligence, marketing expertise and turnkey delivery.
AI & Big Data Insight
Our deep knowledge of consumer traits, interests, behaviours and trends allows us to build highly targeted brand propositions, partnerships, marketing campaigns and business strategies in an intelligent and sophisticated way.
Accelerated Growth
Brand appeal aligned to relatable and aspirational audience drivers, up-to-the-minute intelligence and competitive insight, are the essential elements needed to accelerate growth in a modern consumer driven market. Our processes and AI uniquely address and meet these needs.
Celebrity Partnership Matching
We live in an exciting world in which people with influence have become media, marketing, sales and advocacy platforms in their own right. And with growing demand for authentic content, conversations and endorsements, we work with celebrity partners to create highly successful brands and ownership models built on AI insights and learning.
AI determines precise levels of compatibility between brands, celebrities and their audiences, enabling us to make perfect matches based on who can accelerate engagement, deliver an aligned set of values and tell the most authentic story. And vice versa, we can match individuals to sectors of interest and other celebrities based on their audience overlaps.
Brand Building &Disruption
With AI informing the strategy and branding, Brand Intelligence is used to reposition or create an aligned provenance, personality, experience and purpose. The brand is custom built or remodelled for a precise audience and sector sweet spot – making the entire process deeper, faster and highly accurate.
Marketing &Content Creation
We grow engaged audiences by identifying significant numbers of aligned profiles that trend closest to our sweet spot, brand or celebrity. AI insights are used to craft the right messages, test content, target ad spend and drive sales – reducing the overall cost of consumer acquisition and retention.
Investment &Distribution
With extensive experience and an expansive network, we work with global partners across almost every sector to secure attractive investment opportunities and distribution partnerships – enabling our brands and content to reach an increasing number of markets, platforms and channels.
Brand Measurement & Management
Today’s answer isn’t necessarily tomorrow’s solution. The world is changing by the minute. Brands need to adapt and be on the mark with what audiences are thinking, feeling, saying and demanding.
Keeping up to date, monitoring social trends, tracking brand metrics, and more, we manage brands day-to-day, ensuring they remain on track and top of mind for consumers. For investors, brand partners and management, they can see exactly where to focus resource and effort in order to shift, expand and grow.
Events, Production & Talent Management
Through our group of companies, including Ikon Media & Entertainment, Ikon Talent and Trombone Productions, we offer a full solution to creating truly immersive and unmatched events and experiences.
With AI machine learning we:
Identify sectors and brands
ready for disruption by using AI modelling to deliver personality and audience profiles that take us way beyond demographics.
Authenticate brand alignment and celebrity matches
through AI analysis of celebrity personality profiles, audiences and sectors, to create an accurate positioning and brand themes.
Accelerate growth and investment ROI
by applying AI insights, interests and trends to pinpoint the implementation, activation activities and content required to capitalise on the audience opportunity.
The Power of Celebrity
On the back of growing demand for authentic conversations and trusted content direct to followers, celebrity brands are disrupting industry sectors and creating multi-million dollar businesses.
Celebrity ownership enables us to accelerate growth and take our brands’ influence to the next level – just as Casamigos and Aviation did in the Tequila and Gin sectors with the help of George Clooney and Ryan Reynolds respectively.
And with our AI being used to find the perfect match, we identify credible partners, authenticate audience alignment, collaboratively integrate celebrity owners, leverage the partnership and activate highly targeted strategies.
Our team has worked in the media, entertainment & sports businesses for over 30 years.
We work with the best talent to build successful standout brands, produce original and engaging content, and create unmatched experiences across sectors and product categories.
